Social Engineering in the Retail Industry

The retail industry is one of the most crucial pillars propping up the United States’ economy. Without it, approximately 42 million Americans—a quarter of the entire US workforce—would be unemployed. Not to mention the fact that its demise would mean no more Christmas sweaters or Roombas: a slightly less dire but nonetheless devastating loss. The retail industry keeps Americans employed, our economy churning, and the population satisfied with the essential (and occasionally inessential) goods i

Troolr's Interview with Interior Design Visionary Aaron B Duke

Aaron B Duke is one of the most innovative and decorated figures in modern interior design. Over the course of his now 14-plus year career, he has designed dozens of bold and celebrated projects across the fields of high-end residential, hospitality, multi-family, and small commercial design–far cry from the strict creative confines of his hometown, the “cultural wasteland” of Garland, Texas. He and his work have accrued a number of accolades, including his being recognized as Build Magazine’s M

Troolr Profiles in Excellence: Flores Artscape

Flores Artscape is one of the preeminent landscaping services in Los Angeles. The company was established in 2004 by Rumaldo and Miriam Flores in Glendale, California and has since grown to become one of the most decorated firms in its industry, accruing enough accolades to match its prolific output.  I recently had the opportunity to ask Jessie Flores, who handles the company’s marketing and graphic design, some questions about Flores Artscape’s history, body of work, and plans for the future.

Christopher Wright of Hot-n-toT: One of Miami's Biggest and Best Promoters- Troolr

Hot-n-toT is one of the most prominent promotion companies in Miami. They offer a number of services, but at the end of the day, they are in the business of giving people the time of their lives. The company can link you up with models, design your logo, or just flat out make your party go off—among other things. But slinging good times and memories does not come without effort and dedication. All that play is the byproduct of hard work, and there is a man at the center of it all who can be all

Stop Competing for Leads on Home Advisor and Check out this Free Alternative

What do a “41″ Black & Red Cloud Japanese Samurai Ninja Sword Katana” off eBay and an annual subscription to Home Advisor have in common? Well, they both cost around $300 and seem really cool in theory. In both cases, you will probably feel like you have made a good investment initially. You can convince yourself that Home Advisor will feed you quality leads in the same way that you can convince yourself that your new katana will come in handy when someone breaks into your house or undermines yo

Stop Wrestling for Leads on Porch and Check out this Alternative

When I was a kid, I was absolutely in love with professional wrestling. One of my favorite events was called the “Royal Rumble.” It was an annual match where thirty wrestlers try to eliminate each other from contention by throwing their competitors out of the ring. The last wrestler standing wins a title matchup with the Heavyweight Champion. I always loved watching it when that time of year came around, and it would appear as though the executives at Porch did as well. It seems like the “Royal

Check out the Free Alternative to Angie's List

The phrase “freedom is not free” is an everyday reminder that the liberties we often take for granted did not come easy. It is a proud, patriotic statement of gratitude to those who defend this great nation. The phrase also doubles as an informal Angie’s List slogan. The platform may advertise itself as free, but that is not all the way true. The service contractors that use the site foot a pretty steep bill to keep it running. Since 1995, Angie’s List has been a resource for service profession

Get New Customers without Paying for Leads on Thumbtack

Thumbtack is like the best friend you had from your childhood who lost sight of himself when he started hanging out with the popular crowd in high school. Sure, you two were technically still “friends,” but whenever you hung out, he would just be on his phone texting the other cool kids about cool kid stuff. …Sorry about that. I got carried away, but the point still stands. Thumbtack began with honest intentions, reasonable rates, and the interests of its pros in mind. As time went on, all of t

How to Avoid Paying Extra for Craigslist Ads

Craigslist: the site with an interface from 2003 that offers you the thrill of buying a fish tank from a stranger who might murder you. The forum has long been a staple for service contractors trying to find work and expand their brands, but this past year, some big changes were made. Craigslist started charging users for posting service-related advertisements. A swift, substantial shift in policy like that is bound to garner mixed reactions.

Nunes Memo Does Not Absolve President Trump

It is a great day for the President and an even better one for America. We can all finally rest easy knowing all the talk of Russia, Russia, Russia is about to stop. In a wild turn of events, Donald Trump has been completely absolved of any suspicion of collusion during the presidential race. Hate to break it to you, liberals, but your witch hunt is officially over. As it turns out, the whole American intelligence community had a collective personal vendetta against the President, and the entir

Parkland Tragedy is About Gun Control, Not Mental Health

The tragedy in Parkland, Florida marks the third mass shooting in the past five months, and like clockwork, conservative leadership has spontaneously developed a vested interest in mental illness. Within the past week, Paul Ryan has said that mental health is “often a big problem underlying these tragedies.” The president called on state and local leaders to “help secure our schools and tackle the difficult issue of mental health.” And conservative pundit Tomi Lahren tweeted, “This [shooting] i

Due Process Knows No Political Allegiance

All four of New York City’s major newspapers ran a full page advertisement with that headline in May of 1989. It was in reference to a group of five young men—four black and one Hispanic—accused of assaulting and raping a jogger in Central Park. Below the headline was a letter which partially read, “Mayor Koch has stated that hate and rancor should be removed from our hearts. I do not think so. I want to hate these muggers and murderers. They should be forced to suffer.” The five were later con

President Trump vs. The Diversity Visa Lottery

There are times where Donald Trump’s commitment to misinformation is so flagrant that I am actually impressed. His accusations of election fraud, his allegations that Barack Obama bugged Trump Tower and his insistence that his tax plan—from which he stands to save around one billion dollars—is going to cost him a fortune are so blatantly untrue that they take a special kind of courage to perpetuate. So when I hear the president lie time and time again about a system called the diversity visa lo

Electricians, This One's for You

Electricity gives us light. It put us on the moon. It is woven into the fabric of any and all innovation and human achievement. Electricity is actual magic that we’ve come to take for granted, and electricians are the wizards that best know how to control it. These every day sorcerers are more important than we can even begin to realize, so it’s an absolute shame that the respect and appreciation they get aren’t even remotely proportional to their social value.

Wedding Photographers, This One's for You

Everyone knows the age-old question, “If a tree falls in the forest and no one is around to hear it, does it make a sound?” The answer seems obvious. I mean, every tree that falls makes a sound. That’s just physics, but there’s something keeps you from believing that all the way. There is that morsel of uncertainty that compels you to think, “Maybe it didn’t. I feel the same way about weddings without photographers. If a wedding happens in a chapel, but there is no one there to document it, did

Face Painters, This One's for You

When I was a kid, I wanted to be a lizard. All my friends wanted to be astronauts or professional athletes, but none of that stuff ever did it for me. My five-year plan out of high school was to go to a good school, travel as much as I could, meet the love of my life, and then get a steady job as a lizard. As I got older, however, I came to realize that becoming a lizard isn’t all that easy. It’s hard to spontaneously grow a tail, and very few universities have solid Lizardry programs anymore.

A Very Troolr Independence Day

It’s a little-known fact that the proprietary information for what would eventually become Troolr.com was actually discussed at length during the Second Continental Congress. When Thomas Jefferson wrote the Declaration of Independence, he wanted to say that the inalienable rights endowed in men by their creator were “life, liberty, the pursuit of happiness, and the ability to find local service contractors in their areas for free, without any hassle or bogus charges.”
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